Location Setting Possibilities

Our storyline of our music video is based in different places. This means that our location shots are going to be varied.

Waterloo station-queen Elizabeth hall-underneath (south bank) head towards Waterloo bridge for the subway shot.

London underground-train shot

Bexleyheath-long shot of male character walking at night

Oxford Street-Busy Street for people rushing past

Bexleyheath Broadway
We have decided to use "Bexleyheath Broadway Centre" to create the nighttime sense of feeling to show the male character walking towards and from the camera using long shot to shoot some of the film. This is because Bexleyheath is close to both myself and Emma and this will allow us to shoot any day of the week as the place is easily accessible.



Underneath Queen Elizabeth Hall-Graffiti Skatepark/Subway
For this location, we have decided to use the underneath part of "Queen Elizabeth's Hall." This is because we have found a skate park which is used by teenagers daily and we feel this is the place that will be beneficial to us for our music video location of a graffiti placed/subway. We have managed to find the place using Google Maps and found the route on how to get there, including the train to "Waterloo Station."


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London Underground

This shot is going to be filmed when the train runs fast past the male character, to create the effect of him standing still whilst the train rushes past. We feel that this technique we want to include in our music video however, the camera angle will be different to the image on the right as we are hoping to shoot the video from the back of the male character. We have decided that we would like to try and film this shot in "London Underground" so that we can see several trains passing through hourly, as well as the speed.


London Charing Cross
We have chosen a stairway just like the one below as we have two scenes where the male character is both walking up and down the stairs. We feel that stairs like these are the best solution for this shot as it will look most realistic and will not confuse the viewer.


London Oxford Street
We decided that we wanted to use the location of "Oxford Street" for the busy streets in order to film the people rushing past him. We realise that this will take a multiple number of hours to film to get this right but as we are filming around the Christmas time, the streets will be busy and packed with people from all different generations.

Possible Main Characters

Looking through possible characters we could use for the music video, we have annotated them to their genre. We are looking for someone to show good characterisation with good dramatic skills which will enable him to laugh, smile, cry, upset and be angry. This involves a lot of work in order for the music video to look good and realistic, so we decided to narrow it down to 4 people we could use, before choosing the final male character. Below, shows 4 main people we have chosen to take part in the video, but we need to choose ONE.

Male Characters

The first person displayed on the slide show is Charlie. We decided he could be a possible feature to be used as the main character as not only does his dress sense fit the brief we are looking for, but he can make all the filming times and sets possible when we need him. This is a large advantage and we think he will be a good candidate. Looking at the clothes that Charlie is currently wearing in the photograph, we feel that this could be one of the possible clothing outfits we will ask him to wear for part of the filming. The only problem with Charlie is that he has not tried to create or produce a music video beforehand, but other than that we feel that Charlie is a suitable and a strong candidate to use for our filming for our music video.

The second person we asked was Sam. Sam also fits the brief and we are keen for him to take the part. This is because he has done drama in previous years so we feel he will be good for the dramatic skills and techniques that we are looking for. The look of Sam that is shown in the photograph shows his dress sense and this could be one of the outfits we ask him to wear for the music video. Sam is also available for all the times and days we need him to film. Sam has the build and height that we are looking for, as well as the confidence to perform well in front of the camera when filming. This means that Sam will be a strong candidate for filming in our music video if he is chosen.

Thirdly, we have chosen Luke to be part of the search for our main male character. This is because he has a strong build which is the type we are looking for. He also has a fresh kind of look and fits in with the genre we are looking for. Luke is a good candidate but the only disadvantage would be that because of Luke's job, he may not be as flexible as the others with the filming hours, which could cause a inconvenience for when we need to film at London, as this would start from early in the morning to late at night to ensure we get all the daylight hours to film. Because of this, I feel it would be too much hard work and complicated times and days if we asked Luke to become our main character for filming, rather than someone that is flexible out of our other 3 candidates.

The final candidate we have chosen to look at is Josh. Josh said he is happy to be in the music video but can be quite shy at times, which we wonder will cause trouble when filming the happy memories between himself and a female actor. On the other hand, Josh is very flexible with times and has the dress sense that will help us move forward for the music video, as he fits the genre.However, with Josh being a shy character, we do not feel he would be suitable as he will not be as confident as the other candidates.



Female Characters
Megan is our first contender for a female character part. She is a close friend of both myself and Emma and we feel she would be good playing the part of the female character, or the ex-girlfriend. This is because we feel that she is able to shoot scenes within the music video that involve emotions like upset, hurt, anger and love. However, due to Megan's commitment issues towards her school work and her work, she is unable to film the times we need her to.



I have been chosen to be the second possibility for the female main character. This is because I will be available for filming. However, i do not think i would be able to perform the scenes well and because there are only myself and Emma in a group, i think it would be hard to make Emma do all of the filming alone, so I think we need to choose someone who is not involved within our group.

Final Animatic

This is our final version of the anamatic drawing, which we created using iMovie and edited the photographs using iPhoto. This animatic shows all of the shots and sets that we are going to use for the filming for the music video.

Creating the Animatic

The next step was to create the storyline of the music video by drawing out the scenes, before placing the drawings and ideas onto "iMovie." However, we firstly had to input the photographs and drawings by using a digital camera to inport them onto the Apple Mac Computers. We then opened these images up on "iPhoto" and changed the adjustments, cropped the areas we needed and also straightened each image. Below shows us working on this part of the coursework:

          

Below shows proof and evidence of working on iPhoto to edit the photographs so that they were adequate to be used on our animatic.
 


 This screen shot was taken from iPhoto which we used when we edited the photographs for our animatic. This allowed us to both edit and straighten each image, and to also adjust the saturation, brightness, vibrance and colour of the photos. Using iPhoto, this allowed us to gain skills and abilities for the use on the program.

The following two photographs are screen shots that I have taken from iMovie. After we edited the photographs we drew for the story board, we opened up this program to create the video and to add the music to the porgram so we could time them together. This program enabled us to create the video and move each photograph to check the timing of the song matched each photograph. We also got given the choice to add transition shots and effects.

MoodBoard

Both myself and Emma created a mood board over 4 A3 pages of paper in order to work out our storyline, by adding photographs and writing to represent the locations, moods and feelings, as well as the characters and clothing/appearances involved within the mood board.
This helped us work out what we were going to create and set it clear the locations and people involved. It also gave us a proper insight to the story behind the filming in order for us to get the feeling for the video.

Above shows a development photograph of Emma and myself working on our mood board.

The Audience

Researching the audience, we have come up with the audience being selected into the "Trendies" category. Looking at the target audience and the genre selected, I can see that although the audience may be "Trendies" this also links onto different genres and styles including mainly the "Indie Scenesters" but also Young Alts, Geeks, Hipsters, Townies and Craft Kids. Each of the groups have a unique style and appearance and into differentiated brands and interests.


"Trendies were once an exclusive tribe, populated only by those with the access, knowledge and cash to spend on fashion."As can see, below shows the consumption of how much people of this genre watch and do things. The below diagram also shows the shops and brands they shop at and purchase, as well as the media they look at.

"It's all about vintage for trendies. One-off pieces from eBay or charity finds are key, combined with staples from Top-shop, H&M, Primark and Urban Outfitters, and designer goods which are increasingly pitched as realistic options for Trendies, like Acne, Luella, See by Chloe and Folk."
Below are two of my own photographs of friends who share the audience we are looking for. To the left is a photograph of my friend, Sam, who fits into the "Trendies" genre. On the right, is a photograph of my sister, Victoria, who fits in the "Rah" genre which links to "Trendies" and the genre we are working towards.

Request for Use of the Song

In order to use the song "What We Started" by Alex Lloyd, we needed to send a e-mail to ask for permission to use the song, as it is copyrighted.
To do this, I logged onto the Official Alex Lloyd website: www.alexlloyd.com which allowed me to contact him with the message.