Andrew Goodwin

Andrew Goodwin-"Dancing In The Distraction Factory."

A book was written and published in 1992 and was filled with a number of key features to distinguish music ideas. He believed in 5 key things:

• "There is a relationship between the lyrics and visuals, with the visuals either illustrating, amplifying or contradicting them."
• "There is a relationship between the music and visuals, with the visuals either illustrating, amplifying or contradicting them."
• "Particular music genres have their own music video style and iconography."
• "There is a demand on the part of the record company for lots of close ups of the vocalist/main artist."
• "The artist may develop their own style iconography in and out of their videos."