Creating the Animatic

The next step was to create the storyline of the music video by drawing out the scenes, before placing the drawings and ideas onto "iMovie." However, we firstly had to input the photographs and drawings by using a digital camera to inport them onto the Apple Mac Computers. We then opened these images up on "iPhoto" and changed the adjustments, cropped the areas we needed and also straightened each image. Below shows us working on this part of the coursework:

          

Below shows proof and evidence of working on iPhoto to edit the photographs so that they were adequate to be used on our animatic.
 


 This screen shot was taken from iPhoto which we used when we edited the photographs for our animatic. This allowed us to both edit and straighten each image, and to also adjust the saturation, brightness, vibrance and colour of the photos. Using iPhoto, this allowed us to gain skills and abilities for the use on the program.

The following two photographs are screen shots that I have taken from iMovie. After we edited the photographs we drew for the story board, we opened up this program to create the video and to add the music to the porgram so we could time them together. This program enabled us to create the video and move each photograph to check the timing of the song matched each photograph. We also got given the choice to add transition shots and effects.

MoodBoard

Both myself and Emma created a mood board over 4 A3 pages of paper in order to work out our storyline, by adding photographs and writing to represent the locations, moods and feelings, as well as the characters and clothing/appearances involved within the mood board.
This helped us work out what we were going to create and set it clear the locations and people involved. It also gave us a proper insight to the story behind the filming in order for us to get the feeling for the video.

Above shows a development photograph of Emma and myself working on our mood board.

The Audience

Researching the audience, we have come up with the audience being selected into the "Trendies" category. Looking at the target audience and the genre selected, I can see that although the audience may be "Trendies" this also links onto different genres and styles including mainly the "Indie Scenesters" but also Young Alts, Geeks, Hipsters, Townies and Craft Kids. Each of the groups have a unique style and appearance and into differentiated brands and interests.


"Trendies were once an exclusive tribe, populated only by those with the access, knowledge and cash to spend on fashion."As can see, below shows the consumption of how much people of this genre watch and do things. The below diagram also shows the shops and brands they shop at and purchase, as well as the media they look at.

"It's all about vintage for trendies. One-off pieces from eBay or charity finds are key, combined with staples from Top-shop, H&M, Primark and Urban Outfitters, and designer goods which are increasingly pitched as realistic options for Trendies, like Acne, Luella, See by Chloe and Folk."
Below are two of my own photographs of friends who share the audience we are looking for. To the left is a photograph of my friend, Sam, who fits into the "Trendies" genre. On the right, is a photograph of my sister, Victoria, who fits in the "Rah" genre which links to "Trendies" and the genre we are working towards.

Request for Use of the Song

In order to use the song "What We Started" by Alex Lloyd, we needed to send a e-mail to ask for permission to use the song, as it is copyrighted.
To do this, I logged onto the Official Alex Lloyd website: www.alexlloyd.com which allowed me to contact him with the message.